As most of you know, I have zero tolerance for incorrect grammar. For the first time, I did something about it.

My biggest pet peeve regarding grammar is not when someone misuses “your” and “you’re,” or “there,” “their” and “they’re.” It’s when any kind of professional writing, from advertisements to stories in newspapers and online columns, is fraught with grammatical errors. Aren’t there editors that notice these mistakes?!

At first, Reebok’s “Run Easy” campaign hadn’t been bothering me. In fact, I kind of liked it — if you take the red line inbound between Harvard and Central and face west, you see an ad perfectly timed with the speed of the subway car. However, when walking back from work, I came upon an ad egregiously reading, “RUN EASY BOSTON.”

Run easy Boston? Should I run an easy Boston? Should I run, and is Boston a promiscuous city?

Without punctuation, we have nothing.

I’ve just started reading Eats, Shoots & Leaves, which is long overdue — everyone’s been telling me to read it for quite some time. I generally shy away from what the general populace is reading, but it was on the 3 for 2 rack at Borders, so I picked it up.

And you know what was inside? Several commas and period stickers to acknowledge and ameliorate, albeit crudely, public grammatical errors.

Right then and there, I knew where I was putting my first comma sticker.

The sign is on Summer Street, the southern side, right by Fidelity. If you’re walking towards South Station and Fidelity is coming up on your left, this is the first sign you see after crossing the channel and Dorchester Ave.

I furtively pulled out my stickers, took a bit longer than socially acceptable to pull the sticker off the sheet, and I stuck it right on there.

Check it out:

And a close-up:
I am so, so proud of this.

I can only hope that this helps teach a few curious people on the waterfront about comma usage.